Sales Software for Real Estate

Every tool we've reviewed and ranked for real estate professionals — plus expert roundups, comparisons, and guides.

We tested the 8 best CRMs for real estate agents. Here's our honest breakdown — pricing, features, and who each tool is actually right for.

The 6 best CRMs for independent real estate agents — ranked by value, ease of use, and features that actually matter when you're running your business alone.

We ranked the 6 best CRMs for real estate teams. Lead routing, accountability tracking, and the features that matter when you have 2-50+ agents.

HubSpot or Follow Up Boss? We break down pricing, features, and which one is right for real estate agents in 2026.

Follow Up Boss or kvCORE? The two most popular CRMs for real estate teams compared head-to-head — pricing, lead routing, and which one fits your team in 2026.

Choosing a CRM for real estate doesn't have to be complicated. Here's exactly what to look for, how to set it up, and what to avoid.

Just got your license? Here are the best free and budget CRMs for new real estate agents — ranked by what actually matters when you're starting from zero.

All Real Estate Software (11)

Every tool we've tested for real estate, sorted by our editorial score.

SoftwareScorePrice
F
Follow Up Boss

The most popular CRM built specifically for real estate teams and agents.

4.9$58/mo
H
HubSpot CRM

All-in-one CRM platform with free tools for marketing, sales, and service.

4.5Free
k
kvCORE / BoldTrail

Enterprise real estate platform with IDX website, CRM, and AI-powered lead nurturing.

4.5$499/mo
S
Sierra Interactive

Premium real estate platform with custom IDX websites and advanced CRM for teams.

4.3$499/mo
C
CINC

High-end real estate lead generation and CRM platform for teams running paid advertising.

4.2$899/mo
L
Lofty (formerly Chime)

AI-powered real estate platform with IDX website, CRM, and intelligent lead scoring.

4.2$449/mo
R
Real Geeks

Lead generation platform with IDX website and built-in CRM for real estate agents.

4.1$299/mo
L
LionDesk

Affordable real estate CRM with built-in video messaging and AI follow-up.

4.0$25/mo
W
Wise Agent

Veteran real estate CRM with transaction management and landing pages included.

3.9$49/mo
P
Pipedrive

Sales-focused CRM designed for small teams that want to close more deals.

3.8$14.9/mo
Z
Zoho CRM

Affordable, feature-rich CRM for businesses of all sizes with deep Zoho ecosystem integration.

3.7Free

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