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Follow Up Boss for Real Estate
4.8/ 5
Our Take
Follow Up Boss is our top pick for real estate agents who generate leads online. It connects to 250+ lead sources, routes leads to agents instantly, and automates multi-channel follow-up with Action Plans. The interface is clean and fast — most agents are productive within a day.
Pros for Real Estate
- +Fastest speed-to-lead in the category — new leads get contacted within minutes
- +Integrates with Zillow, Realtor.com, Facebook, Google, and 250+ other sources natively
- +Action Plans automate email + text + call task sequences
- +Built-in calling and texting — no third-party tools needed
- +Team lead routing with round-robin, priority, and geographic rules
Cons for Real Estate
- −Starts at $58/mo — not the cheapest option for new agents
- −Limited customization compared to HubSpot or Pipedrive
- −Reporting covers the basics but won't satisfy data-heavy brokerages
- −No built-in transaction management — you'll need a separate tool or integration
Best For
Agents and teams running paid lead gen from multiple sources who need fast, reliable follow-up.
Skip If
You're brand new, watching every dollar, and mostly getting referral business (start with HubSpot free instead).
Pricing
$58/mo for 1 user (Grow plan). Team plans start at $416/mo for up to 10 users.